Instagram: An Instant Hit-Nazar Kamangar/bridge consulting blogs
If you’re looking for a new social media avenue to explore, Instagram is the company that is blowing up the social media scene. In less than two years, they have become wildly successful, boasting over thirty million users. Their meteoric rise has been given even more fuel by two very big boosts in the past week. First, they expanded beyond iPhones and into the Android market, adding another million users (and counting) in just twelve hours. And yesterday, they were purchased by Facebook for a whopping $1 billion in cash and stock.
On the surface, Instagram is not anything special. It’s a very simple program, after all. It provides users an easy way to share photos with friends, with a slight twist. Simply snap a photo with your phone, of something as mundane as a sidewalk, or as exciting as African wildlife. Then, choose a filter to transform the look of the shot (such as giving it an old-time photography feel with a sepia tone), and upload it within seconds.
So how could something so basic be worth such an astronomical amount of money? Its simplicity is actually the key. Because it is so simple to use (and produces such an elegant result), a lot of users gravitate towards it. So many users, in fact, it had become Facebook’s main rival as a mobile photo-sharing service. Sure, Facebook is acquiring a lot of potential new users, but more importantly, they are eliminating a competitor in an arena they wish to continue dominating, according to USA Today.
So how can you make Instagram work for your small business? According to the Wall Street Journal, Ann Inc. (parent company of Ann Taylor), Marc Jacobs, and Urban Outfitters have been using Instagram to promote their brands. As we discussed a few weeks ago, with Facebook’s new timeline feature, stimulating visual interest in your business’s Facebook page is integral in making your brand stand out. So now is the time to capitalize on the Instagram buzz and update the visual look of your page with some enticing new photos. After all, according to CNET, Instagram is now rivaling Pinterest as the most exciting current social media platform. So, if you’ve been looking to tie in a new social media presence with your existing strategy, strike while the iron is hot.