It’s Alive: Marketing Your Small Business Through Live Tweeting-Nazar Kamangar/bridge consulting blogs
In the last five years the American public has largely moved away from watching live TV, thanks to the meteoric rise of the DVR. I’m certainly among those numbers; as a freelance writer I keep nontraditional working hours. Like 42% of Americans, I often record my favorite shows to watch them around my busy schedule. I rarely watch anything live, except for big events like the Super Bowl and the Oscars, because I like to be in tune with the cultural zeitgeist. But over the past several months, savvy networks have begun encouraging social media interaction with their programming in order to encourage the audience to start watching live television once more. With the current prevalence of Twitter (people are even tweeting from space these days), pop culture...
Customer Service Fail: PetAmberAlert.Com (Part Two)-Nazar Kamangar/bridge consulting blogs
Welcome back to the conclusion of our post on PetAmberAlert.com. You can find part one here: The next day, Leslie wrote the following email: Hello, The new call did not go out yesterday as stated below. I am highly disappointed in the level of customer service I have received from your company. You inability to rectify this situation as you stated you would makes me doubt that it would be resolved to my satisfaction. In light of this, I am requesting a refund of no less than 50% of the cost of the alerts I ordered. As stated previously, if I do not receive a satisfactory response by close of business on 5/23, I will be forwarding my complaint to the Better Business Bureau. Sincerely, Leslie” While the Better Business Bureau can’t force...
Customer Service Fail: PetAmberAlert.Com (Part One)-Nazar Kamangar/bridge consulting blogs
We’ve used this space before to provide examples of the right and wrong ways small businesses can reach out to dissatisfied customers using social media. While we advocate using Google Alerts to monitor the internet for mentions of your business, we do like to give you the tools to ensure you’re taking the correct next steps. One of the best ways to do that is to provide practical examples of companies who could have handled a situation better, as we have done in the past with Kimberly-Clark. Today, we turn our attention to PetAmberAlert.com, a company that so poorly handled a customer service issue, we’ll be devoting two posts to the story. Last month, Leslie’s cat escaped from her home. When he didn’t return, she became frantic. Her mother went online...
MySpace Threatens To Make A Comeback: World Wonders If It’s Still 2005-Nazar Kamangar/bridge consulting blogs
There are certain sites small businesses instinctively think of when they start strategizing a social media marketing plan. At the top of the list would be Facebook and Twitter; at the bottom, dusty social media relics like MySpace. But that ranking may soon be shaken up. According to a new article in Music Week, MySpace is preparing to relaunch their brand, and hopes to be back on the rise by the end of the year. MySpace was founded in 2003, and was an early success story in the world of social media marketing. In 2005 it was acquired by News Corporation for $580 million, and from then until early 2008, it was the most visited social networking site in the world. It seemed like nothing could stand in the way of its meteoric rise until another social media...
GM Stops Advertising On Facebook, Actually Generates More Press-Nazar Kamangar/bridge consulting blogs
Whenever we talk about social media marketing, there are certain rules we recommend you follow; develop a strategy so that content across your platforms is complimentary without being redundant, be sure to update consistently, and engage with your customers. And when we talk about potentially purchasing advertising on social media outlets, we usually focus on a few big names that give you bang for your buck; namely, Google and Facebook. However General Motors (GM) has set off shockwaves through the media when they announced that they would no longer be advertising on Facebook. Sources vary as to the reasons why the world’s largest automaker would suddenly part ways with the world’s largest social media platform, after spending ten million dollars in ad money....
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