Making Facebook’s Timeline Work For Your Business-Nazar Kamangar/bridge consulting blogs
While Facebook’s Timeline feature was available late last year to those who opted in to the new style choice, as of next week, it will be mandatory for all users. While many users have been resistant to the change, this new look might be just the ticket to stimulate your business’s Facebook page. The new, blockier layout, with large header and columns, visually mimics a website, and can thus lend some polish to your business’s page. Plus, a periodic facelift is always an attention-getter for your customers. Simply Measured, a Seattle-based social engagement analytics company, has already released a study to compare the engagement rates of fifteen separate brands with their fans both before and after they debuted their individual Timelines. These early...
What Not To Do: Kimberly-Clark-Nazar Kamangar/bridge consulting blogs
In the age of social media, it is imperative to handle customer interactions with integrity and grace. Even the most seemingly innocuous interaction can be magnified a million times under the microscope of the internet. The best way to understand how to craft your own social media responses to customer complaints is to analyze how other companies handle similar issues. In the upcoming weeks and months, we’ll be highlighting companies whose social media responses fared well under internet scrutiny, and those who dropped the ball. Today, we look at a situation faced by the Kimberly-Clark Corporation. On Tuesday of this week, Danielle, the blogger behind Parr For The Course, made an alarming discovery. As she was unwrapping a tampon, the applicator fell apart,...
A Virus You Want To Catch: Viral Video Marketing-Nazar Kamangar/bridge consulting blogs
In the old days, before the ubiquity of online marketing, small local businesses on a budget went to the faithful standby: the inexpensive television commercial. A business could have been promoting its glut of cars that needed to go right away, or its abundance of mattresses at an insanely low price; regardless of the product, you could always find a deal on your local network stations. In the age of internet ubiquity, you can still see those ads. But now, you can find a new breed of low-budget commercial online. Depending on the type of business you do, an offbeat viral video can be the ideal way to promote yourself. There is no exact science to capturing the magic that makes a video buzz. But often, the more absurd it is, the more attention it gets. And unlike...
Is Twitter’s New Self-Serve Ad Platform Right For Your Small Business?-Nazar Kamangar/bridge consulting blogs
On Monday, Twitter officially announced its new program for small businesses to create self-serve ads. While this platform has been quietly operating in test mode since December, this rollout officially harkens the arrival of a competitor to Google AdWords. This option is still just available to a select audience – 10,000 cardmembers and merchants who use American Express, to be exact – but it will be opened to a steadily increasing number of small businesses over the next several weeks. The goal of the program is simple: Twitter aims to help your small business reach beyond your current audience and into a whole new realm of potential consumers. There are two options with this advertising angle: Promoted Accounts and Promoted Tweets. With Promoted...
Social Media Marketing: Three Mistakes Not To Make-Nazar Kamangar/bridge consulting blogs
The world of marketing has had a complete makeover since the advent of the digital age, and it continues to evolve on a daily basis. Every business has access to the tools to build amazing social media marketing strategies. However, this ease of access can prove tricky, as there are many pitfalls you need to avoid. Here are some tips and tricks for avoiding these common rookie mistakes as you build your social media presence. Mistake One: Inconsistency There are innumerable outlets for you to channel your social media marketing energies – Facebook, Twitter, Google +, Pinterest, etcetera. Developing a laser-sharp strategy is paramount. Decide what avenues you’re going to pursue, and make sure you have a consistent message across the board. For example,...
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